About Dot Tel has a new and interesting article, a week ago, which I just discovered, at:
http://www.aboutdottel.com/drive-by-dot-telling/
Quote:
"Wednesday, June 16th, 2010
When you drive by a For Lease or For Rent sign on a commercial property you may be lucky to make a note of the realtor or the phone number. If you do get one of those, you’re going to contact the realtor and ask the follwoing things: what’s the square footage and what’s price per square foot.
So now you’ve found out it’s 8000 square feet and it’s $60 a square foot. Too big and way too expensive! So you’ve wasted your time and you’ve wasted the realtor’s time.
If, on the other hand, the only thing on the sign was the dot tel name, the realtor would have a prequalified lead when phone rang. “How” you ask?
If you add the price, the square footage and links to the pictures in to the .tel, the customer just has to type the .tel name into their smart phone and in an instant all the key information they need to know is available.
When they “click to call” on the realtor’s phone number that is also available in the .tel, the realtor is getting an interested party on the end of the line not just an information inquiry.
So commercial realtors everywhere – heed my call: Put dot tel on your For Lease and For Rent signs – you’ll thank me for it." End of quote.
How I understand the idea:
1.)
A advert (offline advert) shows well visible, a Dot Tel name, for contacting.
2.)
The potential client looks up the .tel address from his computer browser, respectively, in his smart phone.
3.)
The relevant Dot Tel domain already shows the most relevant information, such as size/volume/square meters, and the price for leasing/renting or for buying.
And offers links, to look at more pictures/photographs of the item/object.
4.)
So, then the client is able to decide, if he wants to contact the seller / company that set up the advert/offer. And he can contact him directly by selecting the sellers phone number, clicking, to make a call.
Conclusion:
If you have things, cars, boats, houses for rent or for sale, etc., you should publish the related Dot Tel name, for potential clients to finding more information about the advert.
Which means also, that you save money on printed adverts, because you don't need to publish a lot of information, nor pictures, which are both costly.
You set up this specific Dot Tel domain, just the one item (or a few more). And you could still use that Dot Tel domain for other future sale offers, if the Dot Tel name is a general one.
Which means, that you don't have to register a new Dot Tel domain, every time.
Again:
1.) You set up a Dot Tel domain, or you have a existing Dot Tel domain, where you place a advert, or put a lot of information that is related to a offline-advert, which is showing that Dot Tel domain name.
2.)
You set up a offline-advert, where you show well visible a related Dot Tel domain name, for getting more information, and for contacting the seller.
3.)
This option allows the potential client to save money, by not having to make a phone call, at first, or never.
Further, more, if he likes the information he sees on his smart phone, he can continue reading it at home, on his laptop or PC, which is cheaper, again, than using the mobile device.
Nevertheless, looking up a Dot Tel domain, is cheaper, than looking up a heavy weight, and heavy loaded website.
Final conclusion:
You, as well as your potential client saves time and money, and can perhaps, make a mutual agreement on a sales contract / deal (seller and buyer):
You save time, on the phone, as well as advert costs.
The potential client saves his time and money, for saving a phone call, and for being able to select and decide easier, because he can find all relevant information online.
(He does not have to make a phone call, and note the info on a note paper.)
Link to mind map:
http://bubbl.us/view.php?sid=679030&pw=ya5GnofBhbpYAMjJ1djhnOVhDWWhFcw
Mind map:
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